Shorter six-second TV ads — largely thanks to YouTube — seem to be in vogue. Yet we are hearing that for certain TV ads, longer is better. In both cases, one TV franchise can handle both: the NFL.
Shorter six-second TV ads — largely thanks to YouTube — seem to be in vogue. Yet we are hearing that for certain TV ads, longer is better. In both cases, one TV franchise can handle both: the NFL.
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