Taking matters into its own hands, Publicis Media is in the middle of making a $50 million local TV programmatic ad deal for a client covering 27 markets. http://ift.tt/2hSyaEM
Friday, October 20, 2017
Are TV Stations Losing Their Advertising Relevance?
$639 Certified Refurbished Microsoft Sur…
AT&T to enable DirecTV Now casting using wireless broadband
Enabling OTT enthusiasts to enjoy a true cord-cutting experience, AT&T has reportedly worked with Motorola, via its Moto Mods program, to create a new smartphone-controlled add-on device that casts DirecTV Now service to the living room TV. http://ift.tt/2ipwdDZ Daniel Frankel
Backsplash Backlash: Home Shows Need Renovation
The Texas twosome who are TV’s reigning king and queen of the home-makeover space are ending their ultra-popular HGTV show, “Fixer Upper.” http://ift.tt/2gxFfy3
Shop VR and Mixed Reality Headsets, Acce…
Hulu adds 9 Fox affiliates to vMVPD service, now up to 290 local stations
Hulu said that it has added nine Fox affiliates to its virtual pay TV service. The Big Media-owned streaming company said it now has deals with more than 290 local broadcast stations, and it has more than two stations locked in for 80% of U.S. TV households. http://ift.tt/2zFTo0S Daniel Frankel
Arris begins selling second-generation E6000 CCAP upgrades
Amid a flurry of announcements made at the just-completed SCTE Cable-Tec Expo conference in Denver, Arris said that it is offering second-generation upgrades to the popular E6000 converged cable access platform. The upgrades will allow operators to increase the number of service groups and related channels they can handle without consuming more rack space. http://ift.tt/2zpnaWA Daniel Frankel