NFL TV advertising haul will keep rising despite headwinds, Kantar projects

http://ift.tt/2wTTsMi

While the NFL faces concerns over player safety, off-field misdeeds, oversaturation and ratings declines, Kantar Media expects advertising revenue gains to continue. Last year, ratings dipped significantly in prime time, yet the NFL remains “one of the largest and most reliable pieces of programming out there,” Chief Research Officer Jon Swallen said. http://ift.tt/2wiKhne Dade Hayes